generational shifts

The Hidden Danger of Ignoring Your Fleet’s People Investment

As fleet management evolves, the debate over technology versus human investment is intensifying. While digital tool adoption has increased significantly, many fleets still face a crucial question: are we investing enough in our people? Automation and advanced software promise efficiency, but the human element remains essential. Balanced Approach Industry leaders emphasize a balanced approach. They […]

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Transforming Fleet Management: The Case for Investing in Human Capital

In the rapidly evolving landscape of the trucking industry, the need for a balanced approach to fleet management has never been more critical. With technological advancements reshaping operations, executives are urging fleets to embrace digital tools while also prioritizing people-first strategies in trucking. The latest trends indicate a growing recognition that investment in human capital

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From Long Hours to Work-Life Balance: Adapting to Generational Changes in Trucking

As the trucking industry navigates a monumental shift in its workforce, the challenges and opportunities emerging from generational differences prompt a reevaluation of workplace values and structures. Older employees, often shaped by years of dedication and a culture rooted in long hours, prioritize availability and commitment, whereas younger generations demand balance, flexibility, and a clear

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